The merchant, weary of middlemen
You are already importing. But you are paying too much, through wholesalers who take a cut along the way. You want direct access to your suppliers.
Objective: break the chain
25 African entrepreneurs have already done it. This edition offers 15 spots. Yours could be the next one.
In 10 seconds — is this trip for you?
→ Free 30-minute strategic call. No commitment.
If so, there’s a place for you in this edition. If not, we’ll tell you honestly during the call.
You are already importing. But you are paying too much, through wholesalers who take a cut along the way. You want direct access to your suppliers.
Objective: break the chainYour business is up and running. But your competitors are moving faster. You suspect they have access to something you don’t.
Objective: to catch up with themYou have a solid idea. You don’t want to spend another six months theorizing. You want to see the factories, get your hands on the products, and negotiate.
Goal: launch for realregarding the purchase costs observed among our alumni after their first direct container shipment
suppliers vetted on-site and tested by your dedicated guide
sourcing support following your return — up to the first container
average time to receive your first approved quotes in return
« I used to buy through intermediaries, thinking I was getting good prices. In the end, I was paying nearly double the actual cost. With my very first direct order, I saved 42%. The trip paid for itself in two months. »
— A.K., textile importer, West AfricaAirport welcome by your guide. Private transfer, 4-star hotel, welcome dinner with the group.
Your guide focuses on the exhibition halls that matter for your sector. Pre-scheduled meetings, live negotiations.
Factory visits tailored to your roadmap: textiles, electronics, packaging, furniture, etc.
Production capacity, export history, supplier screening.
Post-trip action plan, onboarding support.
Not a guided tour. A business day structured minute by minute, with an expert who works exclusively for you.
While you are donating, your guide identifies the 4 most relevant booths. He has already contacted 3 vendors to confirm their presence.
He reads the supplier’s body language, then alerts you in a hushed aside, in French: « That one—his answer was vague. Do we dig deeper, or move on? »
Not a tourist break. You are actively sifting through the encounters of the morning—deciding what warrants a follow-up, and what should be left behind.
Registration number, export history, production capacity. Not a promotional PDF — the reality.
You walk away with 3 solid leads and an action plan for the next day—not a jumble of 50 confusing business cards.
Multiply this day by 11. That’s what travel is.
You can go it alone. That is a legitimate option. Here is what you need to weigh honestly.
The calculation is simple : How much will a single failed container shipment cost you? For many of our clients, the investment pays for itself with the very first secured order.
If at the strategic call we feel that this trip is not for you — we tell you so. No deposit requested before mutual validation.
If your guide doesn’t match your sector, we’ll replace it. Immediately. No questions asked. Without delay.
Running the program 100% on your own, without a qualified partner? We’ll provide 3 months of remote sourcing—until you’ve secured your partners.
No. Your dedicated guide is a French speaker who is also bilingual in Russian. They provide real-time translation, negotiate on your behalf, and interpret cultural cues for you.
Yes: a 30% deposit upon confirmation, with the balance due 30 days before departure. For specific cases, we can discuss those during the strategy call.
Serious African entrepreneurs: importers, distributors, brand creators, and those behind large-scale projects. Our only criterion: the stability and soundness of the venture.
Group option: cohort of 15 people maximum, fixed dates (June 14–24, 2027). Private option: quote-based, flexible dates. In both cases, your dedicated guide is there exclusively for you.
You could. But consider the implications: a visa obtained without local contact, an airport arrival with no one to meet you, vast exhibition halls with no bilingual guides, and negotiations conducted without an understanding of cultural norms. The cost of a failed shipment far outweighs the investment required for the trip.
Not a sales call. An honest audit of your situation—your industry, budget, and business stage. If it’s not the right time, we’ll tell you. And you won’t have paid a thing.
Book my strategy callGroup trips take place only twice a year (in June and October). The next window after June is October 2027.